Welcome to the USA, where corporations can create holidays. That may sound cynical, but this story has sweet and humble beginnings. Sweetest Day comes to us from the Midwest, specifically from Cleveland, Ohio. The tradition started in 1921when 12 of the top candy and confectionary companies gave out 20,000 boxes of free candy to "newsboys, orphans, old folks, and the poor" in a show of goodwill and affection. The two staple cities for the production of this holiday were Cleveland and Detroit, with Sanders Candy Company in Detroit campaigning to nationalize the holiday. It is more regional than national, but does have a large following. Today, it is viewed to some degree as a second Valentines day, serving as a time for loved ones to send one another candies, cards, and gifts. It is criticized for it's commercialization overall, but people enjoy showing affection to one another, and ultimately it's a day of love and care for people.
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